Metropolitan State University

ENTR 495 : Entrepreneurship and Marketing

A. Course Description
Credits: 2
Prerequisites: MKTG 300 Marketing Principles

OR

ENTR 300 Interdisciplinary Business Skills and Knowledge for Non-Business Majors  
Lab Hours/ Weeks: Corequisites: None
Lecture Hours/ Week :  
MnTC Goals: None
 
This course focuses on new product/service development from an entrepreneurial perspective. Through case studies, interactive exercises, team and individual projects, students will learn and apply ideation and harvesting concepts, gating methodologies, opportunity analysis, pro forma and forecasting. Students will enhance their research skills and critical thinking through evaluation of new product or service ideas.
B. Course Effective Dates: 12/15/2015 - 05/04/2017 05/05/2017 - Present
C. Outline of Major Content Areas:
See Course Description for major content areas.
D. Learning Outcomes (General)
  1. Apply ideation and harvesting methodologies while writing a Concept Statement.
  2. Adapt the Stage Gate vetting methodology to an early stage venture
  3. Demonstrate using primary and secondary market research for new concept exploration
  4. Apply forecasting basics and funding mechanisms to create a pro forma for a new opportunity
  5. Integrate the Concept Statement, market research, and forecasting results into a venture pitch.
E. Learning Outcomes (MN Transfer Curriculum)
This contains no goal areas.
G. Special Information
Note: Recommended course to be taken before this course: ENTR 490 Challenges and Choices in Entrepreneurship. This course was previously ENTR 355.