Metropolitan State University

MKTG 490 : Issues in Marketing

A. Course Description
Credits: 4
Prerequisites: MKTG 300 Marketing Principles AND
MKTG 310 Consumer and Professional Buyer Behavior AND
MKTG 343 Integrated Marketing Communications AND a minimum of 90 credits.  
Lab Hours/ Weeks: Corequisites: None
Lecture Hours/ Week :  
MnTC Goals: None
 
This course is positioned as the capstone for marketing majors. Students critically examine contemporary issues in marketing including brand strategy, consumer behavior, marketing communications, pricing, positioning, the marketing of services, interactive marketing, and ethical issues in marketing. Students analyze case studies and read articles from a wide variety of business journals and texts. Special emphasis is placed on developing analytical skills and business writing and presentation skills. Emphasis is placed on understanding complex marketing situations, drawing conclusions, and making sound marketing recommendations.
B. Course Effective Dates: 08/01/1998 - 09/05/1999 09/06/1999 - 10/20/2004 10/20/2004 - 12/16/2009 12/17/2009 - Present
C. Outline of Major Content Areas:
See Course Description for major content areas.
D. Learning Outcomes (General)
  1. Demonstrate understanding of contemporary issues in marketing management including marketing strategy, integrated marketing communications, new product development, brand strategy, segmentation, and positioning.
  2. Analyze case studies across a broad range of marketing topics.
  3. Apply this case study approach to solve real life business problems.
  4. Strengthen critical thinking and analytic skills.
  5. Enhance ability to synthesize complex information into actionable insights and recommendations.
E. Learning Outcomes (MN Transfer Curriculum)
This contains no goal areas.
G. Special Information
Prerequisite: Goal I: Communication - Part I Writing, plus 30 credits must be satisfied.