Marketing Major B.S.
Marketing activities play a critical role in the achievement of an organization's missions and objectives. Students in the marketing major will study the demographic, psychographic, social, economic, technological, environmental and cultural factors that influence the demands for consumer and industrial goods and services. This program offers courses in marketing principles, buyer behavior, marketing research and supply chain management, to name a few. All of these courses are designed to enhance students' understanding of marketing as a multifaceted and cross-functional discipline that plays a key role in an organization's vitality.
This program can be completed on campus, online, or by combining on campus and online courses. Program requirements are the same, regardless of the delivery mode.
Requirements: The marketing program includes courses in six areas:
- General Education/Liberal Studies
- COM Foundation Courses
- MIS 100 Fundamentals of Information Technology in Organizations
- MATH 115 College Algebra
- STAT 201 Statistics I
- ECON 201 Macroeconomics
- ECON 202 Microeconomics
- ACCT 210 Financial Accounting
- Business Core Courses
- MKTG 300 Marketing Principles
- MGMT 310 Management Principles and Practices
- MIS 310 Principles of Management Information Systems
- FIN 390 Principles of Finance
- DSCI 434 Introduction to Operations Management
- MGMT 499 Case Studies in Strategic Management
- Marketing Required Courses
- MKTG 310 Consumer and Professional Buying Behavior
- MKTG 420 Marketing Research
- BLAW 430 Marketing and Advertising Law
- MKTG 455 Supply Chain Management
- MKTG 490 Issues in Marketing
- Marketing Electives (eight credits)
- MKTG 340 Advertising Practices and Procedures
- MKTG 347 Advertising Copywriting
- MGMT 370 Hotel & Restaurant Chain Management
- MKTG 371 Travel & Tourism Marketing
- MKTG 435 Sales and Sales Management
- MKTG 438 Sports and Entertainment Marketing
- MKTG 442 Advertising Campaign Planning and Management
- MKTG 348 Advertising Design and Production
- MKTG 449 Fundamentals of Purchasing
- MKTG 450 Advanced Purchasing Management
- MKTG 451 Materials Management
- MKTG 470 Business to Business Marketing
- MKTG 480 International Marketing
- Unrestricted electives as needed to total a minimum of 124 credits.
Many College of Management courses are sequenced and build on previous learning. Students must complete course prerequisites before registering for a course which requires prerequisites. In addition, students must complete 30 credits of coursework before they can register for College of Management upper division courses (those numbered 300 and above). MGMT 499 Case Studies in Strategic Management is a capstone class which should be taken near the end of a student’s program.
Transfer of Credit
Transfer course evaluation is made by the faculty in the College of Management. Students may be granted credit for courses of similar content and level (such as lower or upper division) taken at regionally accredited colleges and universities. Students cannot meet major required or elective course requirements with lower-division courses. In addition, courses being transferred into the accounting, economics and management information systems areas must meet respective sunsetting policy requirements. Sunsetting policies specify the acceptable time between when a course is taken and when the course is evaluated to meet a major requirement. If a course is not accepted because too much time has elapsed since the course was completed, a student may demonstrate competence in some courses via exam. Currently, waiver exams are available for Financial Accounting, Strategic Management Accounting, Macroeconomics, Microeconomics and Fundamentals of Information Technology in Organizations.
Credit and Residency Requirements
Students in each of the College of Management bachelor of science major programs must complete a minimum of 20 credit hours of their major requirements and/or major electives at Metropolitan State University. In addition, students must complete at lease 30 credits at Metropolitan State University in order to graduate.
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