Advertising and Business Management Major BAS
Only students who have graduated with an AAS degree from an approved community/technical college program may pursue this major. The Advertising and Business Management program will teach students about the planning, design, integration and implementation of marketing communication programs. Courses include understanding consumer behavior, advertising and campaign planning, graphics design and copywriting, and designing and writing on the Web. Students completing this program may be qualified for creative positions as well as for account management positions in advertising campaign planning.
Admission Requirements
- Must have completed an approved AAS degree as stipulated in the articulation agreement
- GPA of 2.5 or higher in AAS
- Completion of an approved BAS Degree Plan
Requirements
The degree requirements have four components:
- General Education and Liberal Studies
Students in degree programs at Metropolitan State University must complete while at the university, or transfer to the university, a number of courses to meet general education and liberal studies requirements. View General Education and Liberal Studies (GELS) for Metropolitan State University.
- COM Foundation Courses (22 credits)
- Business Core Courses (24 credits)
- Required Courses (16 credits)
- MKTG 310 Consumer and Professional Buyer Behavior
- MKTG 343 Integrated Marketing Communications
- MKTG 348 Advertising Design, Production and Copyrighting
- An approved internship may be substituted for MKTG 348 < P <>
- WRIT 373 Writing and Designing for the Web
Choose one of the following: