Marketing Major BS
Marketing activities play a critical role in the achievement of an organization's missions and objectives. Students in the marketing major will study the demographic, psychographic, social, economic, technological, environmental and cultural factors that influence the demands for consumer and industrial goods and services. This program offers courses such as marketing principles, buyer behavior, marketing research, marketing communications, international marketing, and others. All of the courses in this major are designed to enhance students' understanding of marketing as a multifaceted and cross-functional discipline that plays a key role in an organization's vitality.
This program can be completed on campus, online, or by combining on campus and online courses. Program requirements are the same, regardless of the delivery mode.
Acceptance to the Program
To be eligible for acceptance to the Marketing major, students must submit a College of Management Undergraduate Program Declaration Form when the following is completed:
- COM Foundation Courses with a grade of C- or better (see below)
The COM Foundation Courses are prerequisites for many upper division College of Management courses. Completing these courses early in your program will help you succeed and have the most valuable experience in other College of Management courses.
The marketing program includes courses in six areas:
- General Education and Liberal Studies
Students in degree programs at Metropolitan State University must complete while at the university, or transfer to the university, a number of courses to meet general education and liberal studies requirements. View General Education and Liberal Studies (GELS) for Metropolitan State University.
- COM Foundation Courses (22 credits)
- Business Core Courses (24 credits)
- Marketing Required Courses (20 credits)
- Marketing Electives (4 credits)
- Unrestricted electives as needed to total a minimum of 120 credits.
Many College of Management courses are sequenced and build on previous learning. Students must complete course prerequisites before registering for a course which requires prerequisites. In addition, students must complete 30 credits of coursework, including introductory and intermediate writing before they can register for College of Management upper division courses (those numbered 300 and above). MGMT 499 Case Studies in Strategic Management is a capstone class which should be taken during the last semester of the student's program.
Transfer of Credit
Transfer course evaluation is made by the faculty in the College of Management consistent with the requirements of MnSCU Policy 3.2 and MnSCU Procedure 3.21.1 (Undergraduate Course Credit Transfer). COM faculty will accept a course as meeting a COM major or minor requirement if the course content is equivalent to or acceptable in place of a Metropolitan State University course as determined by COM faculty;
- the course was taught at a similar or higher level as the comparable COM course;
- the content and level of the course are consistent with state/national-level professional, industry and licensure standards; and
- the course carries a grade of "C-" or "S" or higher.
Accounting, economics, and management information systems transfer courses must meet "sunset" policy requirements which specify the maximum time between when the course was taken and when the student was admitted to Metropolitan State. If a course is not accepted because too much time has elapsed since the course was completed, a student may demonstrate competence in some courses via exam. Formal articulation agreements between Metropolitan State and other institutions identify transfer of courses between those institutions.
Credit and Residency Requirements
Students in each of the College of Management bachelor of science major programs must complete a minimum of 20 credit hours of their major requirements and/or major electives at Metropolitan State University. In addition, students must complete at least 30 credits at Metropolitan State University in order to graduate.