Advertising & Business Management
Learn about the planning, design and implementation of marketing communication programs. This course will focus primarily advertising, campaign planning, graphics design ad copywriting. Students will also learn about writing and designing for the Web. Students completing this program may be qualified for creative positions as well as for account management positions in advertising and marketing agencies and in marketing and advertising departments in organizations. Our BAS degree has articulation agreements with many Minnesota colleges.
You will also:
- Learn strategic management principles
- Understand the importance of consumer behavior theory and how consumers process advertising and marketing messages
- Learn about writing and designing for the Web
