Marketing activities play a critical role in the achievement of an organization's missions and objectives. Students in the marketing major will study the demographic, psychographic, social, economic, technological, environmental and cultural factors that influence the demands for consumer and industrial goods and services. This program offers courses in marketing principles, buyer behavior, marketing research and supply chain management, to name a few. All of these courses are designed to enhance students' understanding of marketing as a multifaceted and cross-functional discipline that plays a key role in an organization's vitality.
This degree is offered on-campus and online. Learn more about the Center for Online Learning and our quality online programs.
The marketing program is a part of the College of Management and is offered as a Major
Program Details
Contact Information and Apply Now
College of Management Advising Center:
Marketing Department
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Nancy J. Nentl, Associate Professor |
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Aretha Hicks, Support Staff |