This minor gives students the opportunity to develop competence in oral, written, and visual communication as well as the critical thinking skills necessary to make strategic choices while developing communications campaigns. Students are introduced to a core set of skills and theories, best practices in communication, and professional standards relevant to the practice of public relations.

Skills

Formative and evaluative research skills, critical analysis, strategic planning and oral, written, and visual communication skills.

For a list of skills suggested by Public Relations Society of America (PRSA), the largest trade organization representing public relations practitioners internationally and promoting research and development within the field consult:

For a detailed explanation of education/career paths leading to jobs in the field, please refer to:

For job search strategies, see:

Complementary Majors

A Public Relations minor is also an excellent complement for liberal arts students who are majoring in:

  • Biology
  • Education
  • English
  • Ethnic Studies
  • Gender Studies
  • Social Science
  • Technical Communication and Professional Writing

Professional Programs

A minor in public relations is particularly appropriate for students in professional programs such as:

  • Criminal Justice
  • Human Services
  • Law Enforcement
  • Psychology
  • Public Administration
  • Social Work

Public Relations program details:

Apply to the University

Download a Minor Checklist (.pdf)

Explore the Curriculum

Declare your Program

Explore SCWA

Faculty and Staff

Advising Information

Read Haute Dish