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This minor gives students the opportunity to develop competence in oral, written, and visual communication as well as the critical thinking skills necessary to make strategic choices while developing communications campaigns. Students are introduced to a core set of skills and theories, best practices in communication, and professional standards relevant to the practice of public relations.
Formative and evaluative research skills, critical analysis, strategic planning and oral, written, and visual communication skills.
For a list of skills suggested by Public Relations Society of America (PRSA), the largest trade organization representing public relations practitioners internationally and promoting research and development within the field consult:
For a detailed explanation of education/career paths leading to jobs in the field, please refer to:
For job search strategies, see:
A Public Relations minor is also an excellent complement for liberal arts students who are majoring in:
A minor in public relations is particularly appropriate for students in professional programs such as: