Specific, targeted and University Advancement and Communications arranged photography for the website, printed collateral, advertising, marketing materials, and so on
Portrait and product specific images
When NOT to hire a professional photographer
Most campus events (documentation of guests, conferences, meetings, get-togethers)
PR events (award presentations/ceremonies, groundbreakings, open houses)
People and items on campus for newsletter/news release use (quick and for documentation)
What to expect from a professional photographer
Professional photographers typically produce commercial quality images. They usually have extensive experience working with art directors, different locations, lighting situations, people, products, product composition, and a wide range of situations especially those that are considered high pressure. A professional will have great knowledge of his/her camera's abilities and photographic techniques as well as be prepared for "on the fly" problem solving with minimal interruption to their assignment.
Professionals will be equipped with high-end, reliable equipment that often consists of multiple/backup cameras, lighting, backdrops, tripods, and so on, to get excellent results every time. The professional photographer is usually an independent contractor who may or may not be familiar with you or the University. The relationship should be professional so the photographer can focus on their work.
Professional photographers also have experience with the post processing of images, which includes retouching, editing and providing access to completed work (Website, CD/DVD, prints).
Alternatives to hiring a professional photographer
Contact University Advancement and Communications about the availability of staff — requests for photography of PR events and people or things to be featured in a newsletter, press release or on the website — using the Web Request Form or the Marketing Request Form.
Use one of two small point-and-shoot cameras available from University Advancement and Communications to capture your own images
Use you iPhone/cell phone to capture an event for limited distribution (newsletter, announcement, documentation)
Use your own camera (if available)
Be sure to have a RELEASE FORM signed by all subjects in photographs and share all photography with University Advancement and Communications for distribution and archival purposes.