Skip to main content

Summer and Fall Course Registration open now. Register today to get the courses you need!

IBUS 680 Developing International Markets

This course introduces students to the concepts and disciplines of international marketing. Students develop an understanding of the international environment and its impact on marketing. Topics include social and cultural influences; political, legal and financial considerations; exporting and importing; organizational alternatives; information sources; market-entry strategies; pricing and distribution; sales and communications practices; counter trade; and other current international marketing issues. Major geographic marketing areas are discussed.

Special information

Overlap: MKTG 680 Developing International Markets.
4 Graduate credits

Effective May 10, 2003 to present