Professional Communication BA: Public Relations Track

College of Liberal Arts
Undergraduate major / Bachelor of Arts

About this program

Public relations practitioners use their sophisticated communication skills, theoretical knowledge, and analytical abilities to conduct advocacy campaigns, lobby, and develop strategic relationships.

Student outcomes

Learn key skills:

  • Gain knowledge and experience in planning, research, promotion, and media relations
  • Plan communications
  • Promote people and events
  • Conduct media relations
  • Produce high-impact publications Lobbying key stakeholders

Student Learning Outcomes:

  • Deliver an effective oral presentation.
  • Write an effective paper.
  • Demonstrate effective critical thinking.
  • Know and apply leading theories in public relations.

Enrolling in this program

Program eligibility requirements

Any student may declare a major in the Public Relations track of the Professional Communication program.

Current students: Declare your program

Once you’re admitted as an undergraduate student and have met any further requirements your chosen program may have, you may declare a major or declare an optional minor.

Future students: Apply now

Apply to Metropolitan State: Start the journey toward your Professional Communication BA: Public Relations Track now. Learn about the steps to enroll or, if you have questions about what Metropolitan State can offer you, request information, visit campus or chat with an admissions counselor.

Get started on your Professional Communication BA: Public Relations Track

Course requirements

Prerequisites

Public Relations Prerequisites (3 credits)

Choose one

COMM 103 Public Speaking

3 credits

Students learn public speaking principles and techniques well enough to prepare, deliver, and evaluate informative and persuasive speeches. Videotaping and self-assessment are integral components of this class as is writing. Some speeches require students to research and critically analyze information. The six to eight class presentations include topics pertaining to the corporate world, community life, the political arena or human services. Students are expected to write well and will outline each presentation. Overlap: COMM 103P Public Speaking Proficiency Test.

Full course description for Public Speaking

COMM 103P Public Speaking Proficiency Test

3 credits

This assessment is designed for students who wish to have prior learning in public speaking evaluated. Students who participate serve as an audience for other students. Assessment covers the student's knowledge and application of the theories and techniques of preparation, presentation and evaluation of public speeches. This assessment is evaluated satisfactory/nonsatisfactory only. No other letter grade is assigned. Overlap: COMM 103 Public Speaking Proficiency Test.

Full course description for Public Speaking Proficiency Test

Requirements (120 credits)

Initial coursework

INFS 315 Searching for Information

4 credits

A student completing this course understands the process of finding, synthesizing, evaluating, and documenting sufficient and reliable information appropriate to a variety of purposes including upper division coursework, senior capstone papers or professional writing, and communication tasks. Students also explore a number of the contemporary issues surrounding information in society, have opportunities to use and/or visit primary resource collections and learn a variety of research techniques. Specific sections of the course will structure assignments around a course theme identified in the class schedule. Prior themes have included Civil Rights, Holocaust and Genocide, Crime and Punishment, Food, Immigration, and Health Care. Both themed and non-themed sections are offered every semester as are online and in-class sections.

Full course description for Searching for Information

Media coursework

MDST 361 Visual Communication

4 credits

Designed as an introduction to visual literacy, this course surveys many of the media formats that define today's image-dominant culture. Various examples of print advertising, photography, film, television and multimedia are explored; the focus is equally on principles and concepts from both the fine and applied arts, and draws from history as well as the present day.

Full course description for Visual Communication

Intermediate coursework

COMM 320 Individual Rights and Public Discourse

4 credits

This course is designed to introduce students to their First Amendment rights to freedom of religion, freedom of expression, freedom of the press, freedom of assembly and freedom to petition. It will also explore citizens' corresponding responsibilities and our frequent disagreements over these rights and responsibilities. Through course assignments students will develop a greater capacity to engage in civic activities by understanding the First Amendment, being able to more fully articulate their personal view of their First Amendment rights and responsibilities, refining their research and analysis skills, and developing their expertise in oral argumentation.

Full course description for Individual Rights and Public Discourse

COMM 333 Intermediate Intercultural Communication

4 credits

Intercultural Communication has a global perspective and engages students in reflectively thinking about the growing interdependence of nations and peoples. Students develop their ability to apply a comparative perspective to cross-cultural communication episodes in interpersonal interactions. Students research topics of interest that compare two or more cultures in some aspect of their social, economic, or political values and practices. Through field experiences, in class exercises, and readings, students learn the dynamics and skills needed to engage in respectful and sensitive communication with others whose beliefs, values, and attitudes are different than their own. Students are engaged in e-discussions with students from around the globe for 5 weeks. This requires some knowledge of D2L.

Full course description for Intermediate Intercultural Communication

COMM 380 Public Relations Writing

4 credits

This class provides practical experiences in public relations writing. Focusing on written communications in major Public Relation genres. This class will incorporate a workshop approach, with emphasis on weekly assignments that are critiqued and discussed as a class. We will focus on producing clear, concise writing that is accurate, organized and targeted to specific audiences.

Full course description for Public Relations Writing

COMM 381 Public Relations Principles

4 credits

This course is for people who want to understand how public relations establishes relationships with various stakeholders through communication. It outlines elements of the public relations process: research and planning, setting objectives, developing strategies, implementing programs and evaluating results. Overlap: COMM 381T Public Relations Theory Seminar.

Full course description for Public Relations Principles

Advanced coursework

COMM 385 Media Relations

4 credits

One strategic approach for public relations practitioners is to establish relationships with key stakeholders using mass communication media. Through course projects, students explore, as well as, building partnerships with members of these media organizations with the range of media outlets available. Students also explore preparing members of these organizations to serve as media spokespersons.

Full course description for Media Relations

Electives (4 credits from the following)

COMM 351 Communication in Work Groups

4 credits

This course covers theory and practice of communication in small task-oriented groups. Communication topics include team management, models of group problem solving and decision making, leadership, building cohesiveness, resolving conflict, managing diverse views, negotiating roles, and norms. Students learn to interact productively in small task groups as members and leaders. Numerous group activities, group assignments and laboratory work require an extended class time and group meetings outside of class. Overlap: COMM 351T Communication in Work Groups Theory Seminar.

Full course description for Communication in Work Groups

COMM 383 Employee Communication

2 credits

This course introduces students to the many forms of employee communication created by public relations practitioners. Through the use of case studies students gain practical experience creating employee communications and come to appreciate its vital role in attaining the strategic goals of public relations programming.

Full course description for Employee Communication

SCRW 315 Film Production and Editing I

4 credits

The course introduces the principles and practices of electronic filmmaking as a personal and creative art form. Students will engage in exercises and projects to explore and understand editing, camera work, light, composition, and sound. A variety of cinematic forms will be examined. Student screenplays may be produced. Students will film and edit individual creative projects.

Full course description for Film Production and Editing I

WRIT 371 Editing

4 credits

This course covers editing principles and techniques. Topics include how readers use and comprehend texts, the editor's role in the publication process, the writer/editor relationship, and editing for organization, format, style, grammar, punctuation, usage, consistency and accuracy. Students edit a variety of texts, including technical documents and newsletter articles in print and online.

Full course description for Editing