Cognitive Bias in Visual Storytelling

Note: This event has been moved to an online format

Metro State Professor Quan Zhou provides an insight into the effect of cognitive bias in visual storytelling in this free presentation co-hosted by the Technical Communication and Interaction Design Department and Minnesota UXPA.

Our lives are inundated by charts, graphs, and myriad visual expressions. The way we make sense of the world increasingly rests on our ability to unpack the data in these visuals and the stories they tell. Yet visual storytelling is rhetorical. It is the culmination of the judgements and choices made by various people since the birth of the data. Visuals can lead us astray from reality. In this presentation, Zhou will discuss how cognitive biases affect visual storytelling.

Cognitive biases are human tendencies to make suboptimal judgements. They can reinforce our extant beliefs, shut off our sensitivity to alternative sources, and trick us to draw false conclusions. Zhou will discuss how people generally use information, extrapolate biases that prey on visuals, and offer UX professionals ways to mitigate biases.

6– 7 p.m. Presentation
7–7:30 p.m. Questions

Join the online presentation via Zoom, passcode: 996583