Marketing (BS)

Learn the multifaceted discipline of marketing, including strategic marketing management, integrated marketing communication, marketing research, and international marketing. Gain marketing knowledge and skills so you play a key role in an organization’s success.  You can accomplish these goals with a degree in Marketing, taken either online or on-campus.
You will also:

• Study the demographic, psychological, social, economic, technological, and environmental, and factors that influence consumer demands.
• Gain skills to analyze consumer and professional buyer behavior.
• Learn how to conduct and analyze market research.
• Analyze cases related to current marketing issues.
• Design both a marketing plan and an integrated marketing communications campaign.
• Choose an elective related to the marketing areas such as travel and tourism, sales and sales management, sports and entertainment, supply chain management, and marketing and advertising law.