MGMT 675 Competitive Intelligence
Competitive intelligence practices support the decision-making process, choice-making, action-taking, planning, and strategy development (DCAPS) via transforming data for any organization. This course as a multidisciplinary course is designed to foster students to craft competitive intelligence programs for any sized-firms in and outside of the commercial, and private sectors, and to develop implementation plans to formulate and implement intelligence-driven strategies and tactics. Students will also be introduced to the Business Wargaming tools used to formulate, test, and implement strategies.
Prerequisites
4 Graduate credits
Effective December 12, 2022 to present
Learning outcomes
General
- Identify the fundamentals of competitive intelligence to foster strategic thinking in the business environment.
- Define perspectives on a variety of practical analytical tools and techniques, mindsets, skill-sets, and datasets for assessing information concerning environments, markets, and organizations.
- Understand ethical and legal conduct in competitive intelligence practices.
- Assess the link between innovation, technology, and competitive intelligence.
- Develop a competitive intelligence program and implementation plan for the program to enhance the intelligence-driven decision-making process.