MIS 689 Applied Artificial Intelligence (AI) for Business
Artificial Intelligence (AI) involves the simulation of human intelligence in machines, enabling them to think, learn, and make decisions. This course offers a comprehensive exploration of AI technologies and their applications in business. Students will examine the five primary types of AI used in business information management, with a focus on their practical applications in core business functions such as marketing, finance, and customer service. Through hands-on projects, students will engage with functional, interactive, and analytical AI tools to solve real-world business challenges. No prior programming experience is required.
4 Graduate credits
Effective May 7, 2025 to present
Learning outcomes
General
- Differentiate between the major types of artificial intelligence (e.g., functional, textual, visual, analytical, and integrative) by analyzing their unique features, applications, and supporting technologies.
- Identify the key technologies supporting each type of artificial intelligence.
- Demonstrate how AI supports core business functions.
- Explain the ethical considerations in applying AI within business environments.
- Develop practical AI-driven solutions for business challenges.