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Strategic Enrollment and Marketing

The Strategic Enrollment and Marketing Division encompasses the work of Admissions, Financial Aid, Gateway Student Services, and Marketing and Communications. 

The Admissions Department helps students begin their Metro State journey, no matter where they are in their life. Whether transferring credits from another college or university or starting as a first-year student, Admissions staff walk students through the admissions process. Find more on starting a Metro State educational journey on the Apply page.

The Financial Aid Department assists students in navigating the financial aid process, ensuring that access to educational opportunity isn't limited by monetary concerns. Helping students understand not only what a Metro State education costs in terms of tuition and fees, but helping them understand the full range of options available to assist them.

Gateway Student Services is the student's first stop for questions and services. With dedicated staff available at convenient times, Gateway can assist with questions about, financial aid, financial aid disbursement and BankMobile Disbursements, registration for new student orientation, troubleshooting eServices and online registration, transit passes, paying university bills, ordering transcripts, accessing student records, and much more.

The Marketing and Communications Department works collaboratively with the admissions and recruitment departments to attract and engage prospective students, current students, employees, donors, employers, neighbors, and community partners to strengthen, maintain and grow enrollment, as well as to tell Metro State's stories to all of our communities. Our objective is to express a strong, unified institutional identity and voice across the full range of university communications and recruitment efforts. To assist with these efforts, we offer the following resources and information:

  • Brand Resources
    • Metro State Brand Standards Guide
    • Minnesota State Brand Standards
    • Logos
    • PowerPoint template
    • Zoom backgrounds
  • Marketing and Recruitment Updates
    • Strategic Enrollment Management Plan Executive Summary
    • Marketing and Recruitment Plan Executive Summary
    • Updates

To request help with a communications or marketing project, go to the Marketing Services section of the Services Portal.


The Strategic Enrollment and Marketing Division works with students, faculty, and staff to produce clear communications and marketing materials in support of the university.

Financial Aid

The Financial Aid Office provides information and applications for Federal and State financial aid programs.


Find information about the admissions process at Metro State University.

Gateway Student Services

Your first stop for questions about financial aid, registration, tuition payment and more.