APL 302 Political Communications

Political communications work is fundamental for political campaigns¿whether they are electoral or issue-based. Political campaigns build support for their candidates and/or issues by communicating with the public. They seek to inform, persuade, and mobilize people to take action. In this course, students will learn about the role of political communications on campaign teams. Topics include political messaging and political mobilization, components of a political communications strategy, and effective strategies for engaging with traditional media and new media on political campaigns. Students will learn to use web-based technology commonly used on political campaigns.