MKTG 470

Business to Business Marketing

2 Undergraduate credits
Effective August 1, 1998 – Present

Graduation requirements this course fulfills

This course focuses on social media marketing principles businesses use to market goods or services to other businesses. Topics include organizational buying and buying behavior, customer relationship management analysis and strategies, and targeting as it relates to business-to-business (B2B) marketing. We will explore in-depth the application of social media marketing to the business customer.

Prerequisites

Special information

Prerequisite: Goal I: Communication - Part I Writing, plus 30 credits must be satisfied.

Learning outcomes

General

  • Develop a simple B2B Social Media plan for an organization
  • Have knowledge of kinds of social media B2B organizations use
  • Understand B2 B marketing and its challenges
  • Understand how B2B Social Media differs from Consumer Social Media