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MKTG 470 Business to Business Marketing

This course focuses on social media marketing principles businesses use to market goods or services to other businesses. Topics include organizational buying and buying behavior, customer relationship management analysis and strategies, and targeting as it relates to business-to-business (B2B) marketing. We will explore in-depth the application of social media marketing to the business customer.

Prerequisites

Special information

Prerequisite: Goal I: Communication - Part I Writing, plus 30 credits must be satisfied.
2 Undergraduate credits

Effective August 1, 1998 to present

Learning outcomes

General

  • Develop a simple B2B Social Media plan for an organization
  • Have knowledge of kinds of social media B2B organizations use
  • Understand B2 B marketing and its challenges
  • Understand how B2B Social Media differs from Consumer Social Media