Skip to main content

MKTG 300 Marketing Principles

This course surveys factors that marketing managers take into account when creating a marketing plan, including consumer behavior principles, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, product distribution methods and key laws affecting marketing practices. The course takes a practical approach to explaining how to identify marketing objectives and determine strategies for reaching them. It is useful to general business students, students who plan marketing management or marketing communications careers and those who wish to be better informed consumers. This course is also offered online. Prerequisite: Goal 1 writing requirement plus 30 credits must be satisfied.

Special information

Prerequisite: Goal 1 writing requirement plus 30 credits must be satisfied.
4 Undergraduate credits

Effective August 1, 1998 to present

Learning outcomes

General

  • Demonstrate an understanding of core marketing concepts and of the overall marketing process.
  • Develop an understanding of the 4Ps of Marketing - product, price, place and promotion - and the roles they play in marketing strategies.
  • Demonstrate writing competency by the aggregation of knowledge and expression of ideas as integrated into a cohesive marketing plan.
  • Demonstrate communication skills by presenting a prepared, purposeful presentation designed to demonstrate knowledge of marketing concepts.

Spring 2021

Section Title Instructor
50 Marketing Principles Mullen, Bernie L Books Course details
51 Marketing Principles Park, Minjung Books Course details
52 Marketing Principles Wanderski, Frank J Books Course details
53 Marketing Principles Maki, Diane M Books Course details
54 Marketing Principles Boschke, Heather S Books Course details
55 Marketing Principles Park, Minjung Books Course details

Summer 2021

Section Title Instructor
50 Marketing Principles Kohl, James W Books Course details
51 Marketing Principles Hallblade, Tura L Books Course details

Fall 2021

Section Title Instructor
01 Marketing Principles Hallblade, Tura L Books Course details
02 Marketing Principles Staff, Staff Books Course details
03 Marketing Principles Boschke, Heather S Books Course details
05 Marketing Principles Greder, Rodney R Books Course details
50 Marketing Principles Mullen, Bernie L Books Course details
51 Marketing Principles Staff, Staff Books Course details
52 Marketing Principles Kohl, James W Books Course details
53 Marketing Principles Wanderski, Frank J Books Course details
54 Marketing Principles Staff, Staff Books Course details