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MKTG 300 Marketing Principles

This course surveys factors that marketing managers take into account when creating a marketing plan, including consumer behavior principles, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, product distribution methods and key laws affecting marketing practices. The course takes a practical approach to explaining how to identify marketing objectives and determine strategies for reaching them. It is useful to general business students, students who plan marketing management or marketing communications careers and those who wish to be better informed consumers. This course is also offered online. Prerequisite: Goal 1 writing requirement plus 30 credits must be satisfied.

Special information

Prerequisite: Goal 1 writing requirement plus 30 credits must be satisfied.
4 Undergraduate credits

Effective August 1, 1998 to present

Learning outcomes

General

  • Demonstrate an understanding of core marketing concepts and of the overall marketing process.
  • Develop an understanding of the 4Ps of Marketing - product, price, place and promotion - and the roles they play in marketing strategies.
  • Demonstrate writing competency by the aggregation of knowledge and expression of ideas as integrated into a cohesive marketing plan.
  • Demonstrate communication skills by presenting a prepared, purposeful presentation designed to demonstrate knowledge of marketing concepts.

Summer 2023

Section Title Instructor books eservices
50 Marketing Principles Park, Minjung Books for MKTG-300-50 Summer 2023 Course details for MKTG-300-50 Summer 2023
51 Marketing Principles Lesser, Jack A. Books for MKTG-300-51 Summer 2023 Course details for MKTG-300-51 Summer 2023

Fall 2023

Section Title Instructor books eservices
01 PP-T: Marketing Principles Mullen, Bernie L Books for MKTG-300-01 Fall 2023 Course details for MKTG-300-01 Fall 2023
02 PP-T: Marketing Principles Mullen, Bernie L Books for MKTG-300-02 Fall 2023 Course details for MKTG-300-02 Fall 2023
51 Marketing Principles Park, Minjung Books for MKTG-300-51 Fall 2023 Course details for MKTG-300-51 Fall 2023
53 Marketing Principles Wanderski, Frank J Books for MKTG-300-53 Fall 2023 Course details for MKTG-300-53 Fall 2023
55 Marketing Principles Boschke, Heather S Books for MKTG-300-55 Fall 2023 Course details for MKTG-300-55 Fall 2023
56 Marketing Principles Restad, Steven Eric Books for MKTG-300-56 Fall 2023 Course details for MKTG-300-56 Fall 2023

Spring 2024

Section Title Instructor books eservices
01 Marketing Principles McGillis, Zachary Books for MKTG-300-01 Spring 2024 Course details for MKTG-300-01 Spring 2024
02 Marketing Principles McGillis, Zachary Books for MKTG-300-02 Spring 2024 Course details for MKTG-300-02 Spring 2024
50 Marketing Principles Boschke, Heather S Books for MKTG-300-50 Spring 2024 Course details for MKTG-300-50 Spring 2024
51 Marketing Principles Lesser, Jack A. Books for MKTG-300-51 Spring 2024 Course details for MKTG-300-51 Spring 2024
52 Marketing Principles Lesser, Jack A. Books for MKTG-300-52 Spring 2024 Course details for MKTG-300-52 Spring 2024