MKTG 642

Design and Management of Advertising Programs

4 Graduate credits
Effective August 1, 1998 – Present

Graduation requirements this course fulfills

Management of advertising programs requires that good use be made of electronic and print media, direct mail, public relations, promotions and personal sales power in achieving organizational goals. Topics include audience analysis, creative strategies, advertisement production, computer graphics, trade shows, advertising laws and the ethics of advertising communications. Special attention is given to multicultural factors in designing advertising campaigns.

Learning outcomes