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Metro State is investing in a first-of-its-kind partnership program for ten marketing students to get certified in Adobe Marketo Engage platform, the world's largest marketing automation platform, and the opportunity for career placement. Marketing automation is one of the most sought-after skill sets within digital marketing. Through a partnership with Minnesota-based women-owned consulting firm Leadous Inc., students will take part in two courses: Marketing Automation Fundamentals and Marketing Automation with Marketo Engage, to get certified. The long-term plan is to leverage the insights from this program to develop the courses into Metro State's marketing major curriculum. By coupling a Metro State marketing degree with a certification, students are put on a trajectory to go from $60,000 to six figures in less than three years. This is a great testament to the leadership, initiative, and innovation Metro State is committed to in education.
The partnership combines the existing Metro State University marketing curriculum and the newly added digital marketing concentration led by Dr. Minjung Park, associate dean of Marketing, and goes one step further by tying in Leadous’ marketing automation expertise. Leadous has trained hundreds of Marketo Engage users on the foundational elements of the platform, and advanced features, and helped many to achieve professional, expert, and architect certifications.
Leadous has built online learning curriculums for Adobe’s Marketo Engage solution and provides personalized learning pathways that combine online, classroom, workshop, and one-on-one sessions to help aid in the acceleration of the knowledge transfer process. The current pass rate of those that have certified is 100%, not to say the process is not difficult, but rather to highlight that the course, instruction, and support offered to achieve this milestone in a marketer's career has become one of Leadous’ passions.
For more information on this exciting opportunity, contact Dr. Minjung Park.