This course is designed to provide an understanding of the health care industry and the theory and practice of face to face and mediated forms of communication by health care administrators, managers, providers, and patients. Students will analyze both common and best practices in health care campaigns, training, public relations, patient satisfaction, patient advocacy, administration, media covering health issues, and public education. Significant focus is given to issues of race and racism, and how social constructions of race and racism affect perspectives and create disparities in health care access, communication, and outcomes experienced by different populations.
- Understand the social construction of race and racism;
- Analyze how the social construction of race and racism impacts health care access, provider-patient communication, and outcomes;
- Demonstrate the ability to critically review health care information from the perspective of diverse audiences;
- Demonstrate the ability to prepare a health communication campaign (problem, strategy, implementation) through a health communication campaign project;
- Understand the differential impacts of health communication campaigns, policies, and administrative practices on diverse groups of health care recipients;
- Analyze the legacies and the impacts of racism in the United States on health care campaigns and policies;
- Analyze how different racial and ethnic populations are impacted by health care policies, procedures, and practices;
- Explain collective and institutional responses and responsibilities to address racism.
Minnesota Transfer Curriculum
- Understand/demonstrate the writing and speaking processes through invention, organization, drafting, revision, editing and presentation.
- Participate effectively in groups with emphasis on listening, critical and reflective thinking, and responding.
- Locate, evaluate, and synthesize in a responsible manner material from diverse sources and points of view.
- Select appropriate communication choices for specific audiences.
- Construct logical and coherent arguments.
- Use authority, point-of-view, and individual voice and style in their writing and speaking.
- Employ syntax and usage appropriate to academic disciplines and the professional world.
- Understand the development of and the changing meanings of group identities in the United States' history and culture.
- Demonstrate an awareness of the individual and institutional dynamics of unequal power relations between groups in contemporary society.
- Analyze their own attitudes, behaviors, concepts and beliefs regarding diversity, racism, and bigotry.
- Describe and discuss the experience and contributions (political, social, economic, etc.) of the many groups that shape American society and culture, in particular those groups that have suffered discrimination and exclusion.
- Demonstrate communication skills necessary for living and working effectively in a society with great population diversity.