DATA 611

Data Science and Analytics

3 Graduate credits
Effective December 15, 2019 – August 23, 2020

Graduation requirements this course fulfills

The purpose of this course is to provide students with a sound conceptual understanding of the role that data science and analytics play in the decision-making process. The availability of massive amounts of data, improvements in analytic methodologies, and substantial increases in computing power have all come together to result in a dramatic upsurge in the use of data science and analytical methods. This course can be taken by students who have previously taken a course on basic statistical methods as well as students who have not had a prior course in statistics. Topics include models for summarizing, visualizing, and understanding historical data to assist in gaining insights for predicting possible future outcomes using descriptive, predictive and prescriptive data analytic techniques. Examples include applications in finance, human resources, marketing, health care, supply-chain, government and nonprofits, and sports.

Special information

Prerequisites: Bachelor's degree in mathematics, mathematics education, statistics or related field. Note: This is an overlap with MATH 611. Note: Students whose prerequisites are not identified by the system should contact the Math and Statistics Department for an override at

Learning outcomes


  • Understand the difference between descriptive, predictive and prescriptive analytics.
  • Analyze data and identify important relations and patterns using data visualization techniques and tools.
  • Apply descriptive data mining or unsupervised learning techniques such as cluster analysis, association rules, and text mining.
  • Classify a categorical response or estimate a continuous response using predictive data mining or supervised learning methods including logistic regression, k-nearest neighbors, and classification/regression trees.
  • Construct and evaluate models using training, validation and test sets.
  • Use software to analyze real-world data and communicate results and recommendations.

Summer 2020

Section Title Instructor
01 Data Science and Analytics Jacobson, David Willia Books Course details