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ENTR 498 Creativity, Innovation and Business Opportunity

This entrepreneurship course will introduce students to the concepts of creativity, and innovation to solve business problems. Innovation techniques will be applied to identify market trends, customer needs, generate and evaluate new business opportunities. Students will also gain knowledge in identifying a business model to launch a new venture.

Special information

Note: Recommended course to be taken before this course: ENTR 490 Entrepreneurship and Venture Creation.
4 Undergraduate credits

Effective May 4, 2021 to present

Learning outcomes


  • Compare creativity and innovation in the context of entrepreneurship.
  • Identify the different types of innovation, and the process that leads to innovation thinking.
  • Apply innovation techniques to problem framing and problem solving.
  • Evaluate business opportunities to identify new business ideas.
  • Assess the different types of business model.
  • Appraise one business idea and its business model to launch a new venture.