This course will bring together the full range of factors influencing companies doing business across borders that were covered in the required IBUS 311, IBUS 312 and IBUS 350 courses - globalization, political economies, culture, ethics, legal systems, trade, investment, currency issues, market entry, production, logistics and marketing - and apply them to management decision-making in national and regional operating environments around the world. The syllabus may be modified at short notice to accommodate current world events impacting the international business environment.
- To develop a more thorough understanding of the competitive drivers (political, technological, market, cost) that are pushing domestic firms to internationalize their operations.
- To develop the practical research skills needed to critically analyze and apply international data to help make better management decisions and to create an investment or marketing plan for a firm operating in an increasingly global business environment.
- To evaluate international business management practices in terms of their effectiveness in trade and investment strategies.
- To illustrate and apply theoretical principles and empirical evidence of company practices when doing business internationally, with particular reference to major world market/sourcing/ investment regions: The European Union; Latin America; East, South East and South Asia; Others as needed (student choice).