MKTG 456 Professional Negotiations

This course helps students understand the role of negotiations in purchasing goods and services to support manufacturing operations and service. Topics include: establishing negotiation objectives, analyzing and using various negotiating strategies and tactics, negotiating legally and ethically, and evaluating the effectiveness of negotiating policies, procedures and human resources.

4 Undergraduate credits

Effective August 16, 2013 to present

Learning outcomes

General

To recognize that negotiation is a vital part of our lives.
To understand the fundamentals of negotiations.
To understand the fundamentals strategies and tactics of negotiations.
To understand how to resolve and manage differences.
To understand the role of ethics in negotiations.
Demonstrate the ability to analyze and understand negotiations in real world organizations.