MKTG 480

International Marketing

4 Undergraduate credits
Effective August 1, 1998 – Present

Graduation requirements this course fulfills

This course introduces students to the concepts and disciplines of international marketing. Students develop an understanding of the international environment and its impact on marketing. Topics include: social and cultural influences, political, legal and financial considerations, exporting and importing; organizational alternatives, information sources, market-entry strategies, pricing and distribution, sales and communications practices, counter trade, and other current international marketing issues. Major geographic marketing areas are discussed.

Prerequisites

Special information

Prerequisite: Goal I: Communication - Part I Writing, plus 30 credits must be satisfied.

Learning outcomes

General

  • Assess diverse marketing environments to develop optimum marketing plans over a broad spectrum of marketing issues.
  • Assess foreign environments to apply marketing principles in these environments to ensure marketing success.
  • Understand how the demographic, cultural and economic environment varies throughout the world and how it affects market planning.
  • Understand the global environment, politically, culturally, economically and how these variables affect marketing.
  • Execute a global marketing plan and evaluate various organization approaches in global marketing.
  • Explore how the 4 P's are applied in different marketing scenarios
  • Develop the ability to assess the opportunity to create a plan to launch products in any type of international environment.
  • Gain a deep understanding of several major countries -- developed, developing and undeveloped -- to achieve marketing success in these different environments.

Minnesota Transfer Curriculum

Goal 8: Global Perspective

  • Describe and analyze political, economic, and cultural elements which influence relations of states and societies in their historical and contemporary dimensions.
  • Demonstrate knowledge of cultural, social, religious and linguistic differences.
  • Analyze specific international problems, illustrating the cultural, economic, and political differences that affect their solution.
  • Understand the role of a world citizen and the responsibility world citizens share for their common global future.