MKTG 480 International Marketing

General

• Assess diverse marketing environments to develop optimum marketing plans over a broad spectrum of marketing issues.
• Assess foreign environments to apply marketing principles in these environments to ensure marketing success.
• Understand how the demographic, cultural and economic environment varies throughout the world and how it affects market planning.
• Understand the global environment, politically, culturally, economically and how these variables affect marketing.
• Execute a global marketing plan and evaluate various organization approaches in global marketing.
• Explore how the 4 P's are applied in different marketing scenarios
• Develop the ability to assess the opportunity to create a plan to launch products in any type of international environment.
• Gain a deep understanding of several major countries -- developed, developing and undeveloped -- to achieve marketing success in these different environments.