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MKTG 656 Professional Negotiations

This course helps students to understand the roles of negotiations in purchasing goods and services to support manufacturing operations. Topics include how to establish negotiations objectives, how to analyze and to use various negotiating strategies and tactics, how to negotiate in line with legal and ethical considerations, and how to evaluate the effectiveness of negotiating policies, procedures and personnel.

Prerequisites

4 Graduate credits

Effective August 24, 2002 to present