NPM 650

Resource Development and Strategic Communications

4 Graduate credits
Effective August 21, 2010 – Present

Graduation requirements this course fulfills

Resource Development and Strategic Communications combines fundraising and organizational communications as aspects of a strategic approach to funding and extending the reach of nonprofit and public organizations. Fundraising includes grant writing and the full range of other fund raising channels: events, donor campaigns, corporate partnerships, and other mechanisms. Communications strategy includes developing a corporate persona, establishing a corporate brand, and telling the story of the organization's contribution to the public good.

Learning outcomes

General

  • Understand the full range of sources for funding nonprofit organizations, including charitable gifts and grants, government grants and contracts, earned income from fees, memberships and sponsorships, returns on investments, volunteer labor, and gifts-in-kind and how these revenue sources are currently utilized;
  • Apply proven practices, techniques, methods, and technologies in securing adequate and appropriate combinations or portfolios of revenues from individual and institutional sources; and
  • Be able to develop a communications strategy (e.g., a compelling story of the nonprofits contribution to the public good) that will help their respective organizations raise funds, extend their reach, and advance their specific missions.