COMM 481 Advanced Public Relations

This course explores research methods used in effective program planning and assessment, persuasive theories and techniques used to develop campaign strategy and tactics and the legal and the ethical issues that accompany public relations both historically and in emerging issues in the field.

Prerequisites

COMM 381: Public Relations Principles and COMM 385: Media Relations

4 Undergraduate credits

Effective May 9, 2014 to present

Meets graduation requirements for

Community Engagement

Learning outcomes

General

Build upon the principles of public relations (Comm 381) to apply skills and knowledge to a variety of organizational scenarios that rely on public relations to inform, mobilize and activate publics.
Enhance students' abilities to work with peers to analyze and evaluate public relations case studies.
Introduce students to organization's business-literacy expectations and the integration of public relations principles, including legal and ethical considerations.
Polish students' presentation and writing skills (including use of AP Style).
Prepare students to take on entry-level employment in public relations and establish a career path.

Spring 2024

Section	Title	Instructor	books	eservices
50	Advanced Public Relations	McKinney, Rose M Zimprich, Greg John	Books for COMM-481-50 Spring 2024	Course details for COMM-481-50 Spring 2024