MDST 361 Visual Communication

General

• Analyze and evaluate visual communications using a multiple theories and/or ethical/legal perspectives and use this analysis to develop appropriate communication choices for specific audiences.
• Demonstrate advanced knowledge of visual communication individually in written and oral form emphasizing invention of logical and coherent arguments, organization, revision/editing and development of appropriate presentation skills and orally in small groups emphasizing development of listening, critical and reflective thinking and responding appropriately.
• Know, understand and apply research processes, procedures and techniques appropriate to this field.
• Know, understand and apply vocabulary necessary to discuss and direct visual communications projects.
• Know, understand, apply and evaluate numerous theories of visual communication that that can be used to explain how visuals communicate.
• Know, understand, apply and evaluate the physical, cognitive, psychological and communication processes that serve as the underpinnings of visual communication.
• Know, understand, apply, analyze and evaluate legal and ethical considerations of visual communications by considering multiple points of view located, evaluated and synthesized in a responsible manner from diverse sources.
• Demonstrate ability to be a conscientious visual communicator by providing evidence of understanding of one¿s rights and corresponding responsibilities and identifying opportunities across multiple situations where one can act as a responsible visual communicator.