Designed as an introduction to visual literacy, this course surveys many of the media formats that define today's image-dominant culture. Various examples of print advertising, photography, film, television and multimedia are explored; the focus is equally on principles and concepts from both the fine and applied arts, and draws from history as well as the present day.
- Know, understand, apply and evaluate numerous theories of visual communication that that can be used to explain how visuals communicate.
- Know, understand, apply and evaluate the physical, cognitive, psychological and communication processes that serve as the underpinnings of visual communication.
- Know, understand, apply, analyze and evaluate legal and ethical considerations of visual communications by considering multiple points of view located, evaluated and synthesized in a responsible manner from diverse sources.
- Demonstrate advanced knowledge of visual communication individually in written and oral form emphasizing invention of logical and coherent arguments, organization, revision/editing and development of appropriate presentation skills and orally in small groups emphasizing development of listening, critical and reflective thinking and responding appropriately.
- Know, understand and apply research processes, procedures and techniques appropriate to this field.
- Analyze and evaluate visual communications using a multiple theories and/or ethical/legal perspectives and use this analysis to develop appropriate communication choices for specific audiences.
- Know, understand and apply vocabulary necessary to discuss and direct visual communications projects.
- Understand/demonstrate the writing and speaking processes through invention, organization, drafting, revision, editing and presentation.
- Participate effectively in groups with emphasis on listening, critical and reflective thinking, and responding.
- Locate, evaluate, and synthesize in a responsible manner material from diverse sources and points of view.
- Select appropriate communication choices for specific audiences.
- Construct logical and coherent arguments.
- Use authority, point-of-view, and individual voice and style in their writing and speaking.
- Employ syntax and usage appropriate to academic disciplines and the professional world.