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MKTG 455 Logistics in Supply Chain

This course examines those activities involved in planning, implementing and controlling the flows of raw materials, in-process inventories, and finished goods from the points of origin to the points of consumption at the lowest total cost. Topics covered include enterprise resource planning; forecasting; inventory management; transportation modes, services and rates; warehousing; information systems; performance measurement; quality; materials handling; customer services; and the overall management of logistical functions. The computerized information programs intending to support the management functions are also treated. Special emphasis is placed on building business analysis skills to assess the feasibility and cost benefit of its functions to support logistics operations.

Special information

Recommended: MKTG 300 Marketing Principles.
4 Undergraduate credits

Effective December 15, 2015 to present

Learning outcomes

General

  • Comprehend the concept of logistics and supply chain functions and the methods available for analyzing, measuring performance and optimizing operational efficiency and effectiveness.
  • Design objectives for logistics activities that support the overall mission of the firm and its supply chain.
  • Recognize the relationships with other functional areas and with external channel members that will enhance corporate profitability.
  • Understand how activities of in-house and contracted logistics services are integrated into an operating system as part of the overall corporate and product supply chain(s).

Spring 2024

Section Title Instructor books eservices
50 Logistics in Supply Chain Saraph, Jayant V Books for MKTG-455-50 Spring 2024 Course details for MKTG-455-50 Spring 2024

Summer 2024

Section Title Instructor books eservices
50 Logistics in Supply Chain Stambaugh, Jon D Books for MKTG-455-50 Summer 2024 Course details for MKTG-455-50 Summer 2024

Fall 2024

Section Title Instructor books eservices
50 Logistics in Supply Chain Saraph, Jayant V Books for MKTG-455-50 Fall 2024 Course details for MKTG-455-50 Fall 2024