MKTG 653

Global Sourcing

2 Graduate credits
Effective May 5, 2017 – Present

Graduation requirements this course fulfills

Global competition makes it increasingly important for American firms to contract with foreign companies in order to establish efficient and reliable sources of industrial materials and supplies. Topics include starting a global buying program; dealing with foreign cultures, business practices, monetary systems, and related legalities; writing international purchase orders; controlling global logistics costs; and U.S. programs designed to benefit importing buyers.

Learning outcomes