MKTG 670

Marketing to Business Organizations

2 Graduate credits
Effective August 1, 1998 – Present

Graduation requirements this course fulfills

This course focuses on social media marketing principles businesses use to market goods or services to other businesses. Topics include organizational buying and buying behavior, customer relationship management analysis and strategies, and targeting as it relates to business-to-business (B2B) marketing. We will explore in-depth the application of social media marketing to the business customer.

Prerequisites

Learning outcomes