MKTG 690

Strategic Marketing Planning

4 Graduate credits
Effective August 1, 1998 – Present

Graduation requirements this course fulfills

This course covers marketing planning from mission statement to budgets. It extends and builds upon the planning methods introduced in Marketing Management. Particular emphasis is placed upon environmental scanning, competitive analysis, comparisons of alternative strategies and the organizational activities required to implement the plan. The planning methods and procedures discusses are equally applicable for organizations operating in the economy's private, not-for-profit and government sectors.


Learning outcomes