The advertising minor is designed to educate students about the major activities involved in the planning, design, integration and implementation of marketing communications programs. Courses include understanding consumer behavior, advertising and campaign planning, graphics design and copywriting and designing and writing on the Web. Familiarity with these activities helps to prepare students for careers in advertising agencies, marketing positions in private, nonprofit, and government organizations, as well as careers in public relations firms.
Free waiver examinations are available for "testing out" of these courses. Contact your advisor or the College of Management Advising Center for information.
This minor cannot be combined with the Marketing major.
Declare Your Program
Courses required for your specific program are listed in the right column on this page. They include prerequisite, foundation, core and elective courses. Contact your advisor with questions concerning your degree plan.