About this program
The advertising minor is designed to educate students about the major activities involved in the planning, design, integration and implementation of marketing communications programs. Course topics include understanding consumer behavior, advertising and campaign planning, graphics design and copywriting and designing and writing on the web. Familiarity with these activities helps to prepare students for careers in advertising agencies, marketing positions in private, nonprofit and government organizations, as well as careers in public relations firms.
This minor cannot be combined with the marketing major.