Entrepreneurship and Innovation BS

This course surveys factors that marketing managers take into account when creating a marketing plan, including consumer behavior principles, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, product distribution methods and key laws affecting marketing practices. The course takes a practical approach to explaining how to identify marketing objectives and determine strategies for reaching them. It is useful to general business students, students who plan marketing management or marketing communications careers and those who wish to be better informed consumers. This course is also offered online. Prerequisite: Goal 1 writing requirement plus 30 credits must be satisfied.

Full course description for Marketing Principles

This course is designed to define the role of information systems in organizations, and in particular the roles of IS staff and end-users in developing and maintaining computer systems. The managerial aspects and implications of databases, telecommunications, hardware, software and e-commerce are included. Special attention is given to management information systems theories in the organizational setting including: infrastructure, transaction processing, operational reporting, decision support systems and executive information systems. Also included are all phases of the systems development life cycle (SDLC) as well as alternative development methodologies. The course prototypically includes analysis of real world business cases and post-implementation audit report of a recently completed management information system. All students taking this class must have completed as a prerequisite the MIS 100 Fundamentals of Information Technology in Organizations course or its approved…

Full course description for Principles of Management Information Systems

This course examines the historical and philosophical roots of management as well as current management theory and practices. The critical success factors leading to effective performance in the roles of planner, decision maker, organizer, leader, motivator, controller and manager of a diverse workforce in a changing environment are identified and evaluated.

Full course description for Management Principles and Practices

This course introduces the application to financial decision-making of mathematics, statistics, economic theory, and accounting procedures. The two central ideas are time value of money and the relationship between expected return and risk, and how these ideas are used to value bonds, stocks, and other financial securities, and to make capital investment decisions.

Full course description for Principles of Finance

The purpose of this course is to introduce students to the fundamental concepts and techniques of production and operations management for both service and manufacturing organizations. It will address the role of operations in relation to other functions and the methods to increase organizational effectiveness and efficiency. Topics covered include: product and service design, capacity planning, design of work systems, location planning and analysis, material requirements planning, supply-chain management, enterprise resource planning, inventory management, total quality management, Six Sigma, lean enterprise and kaizen approaches, aggregate planning, just-in-time systems, scheduling, and project planning. Also included are tools and processes used in operations decisions such as forecasting, breakeven analysis, and critical path method using available software.

Full course description for Introduction to Operations Management

The focus of this course is the strategic role of the management accountant in an organization and the use of financial and nonfinancial information for planning and control decisions. Special emphasis is placed on strategy and the application of concepts and practices of management accounting on economic and noneconomic decisions. Topics include: cost behavior and estimation; cost analysis for planning and control decisions including value chain analysis, target costing, quality costs, customer value measurement systems, and benchmarking; cross-functional teams; activity-based management; and cash and operations budgeting.

Full course description for Strategic Management Accounting

Innovative Mindset in a Diverse Economy empowers students to develop mindset competencies including creativity, innovation, risk-taking, proactive behavior, non-conformity, GRIT (passion and perseverance), reframing, alertness, adaptability, and diversity awareness. Learn how to overcome barriers, enhance self-awareness, and navigate successfully in diverse human and economic conditions and organizations from start- ups to existing organizations. Strong emphasis is placed on exposure to real world applications and leaders useful for career success regardless of major and industry choice.

Full course description for Innovative Mindset in a Diverse Economy

This course prepares students to start, manage and grow a new business venture. A business idea will be evaluated, as well as the process to transform the idea in a new business. Different aspects of managing and growing a new business will be examined, assisting students to make educated decisions to solidify the business.

Full course description for Entrepreneurship and Venture Creation

This course focuses on the behavior of individuals and groups within diverse organizations and on organizational structure and processes. Topics include motivation, group development and dynamics, teamwork, communication, organizational structure, job design, stress, power, politics, conflict, and organizational culture.

Full course description for Organizational Behavior

This entrepreneurship course will introduce students to the concepts of creativity, and innovation to solve business problems. Innovation techniques will be applied to identify market trends, customer needs, generate and evaluate new business opportunities. Students will also gain knowledge in identifying a business model to launch a new venture.

Full course description for Creativity, Innovation and Business Opportunity

Entrepreneurs confront many challenges. Often they want merely to focus on their core business. Managing technology cost effectively to support an enterprise at start up and as it grows requires expertise that could detract from other entrepreneurial pursuits. This course is designed to help jump start the process of selecting and maintaining technology during the stages of starting and running a business.

Full course description for Technology Management for Entrepreneurs

Social entrepreneurship and innovation is a model of business where enterprise owners are using business methods to help solve social and environmental challenges while delivering a ¿triple bottom line¿ of: profits, social, and environmental considerations. Using the social enterprise model, this course differentiates between traditional entrepreneurial ventures and nonprofit organizations as well as highlights economically viable businesses adding value to society. In this evolving landscape, it is critical for students to examine the benefits and challenges of integrating social impact with enterprise profitability while exploring their own capacity as a social change agent. This course is designated as a Community Engagement course.

Full course description for Social Entrepreneurship

Internships offer students opportunities to gain deeper knowledge and skills in their chosen field. Students are responsible for locating their own internship. Metro faculty members serve as liaisons to the internship sites¿ supervisors and as evaluators to monitor student work and give academic credit for learning. Students are eligible to earn 1 credit for every 40 hours of work completed at their internship site.

Full course description for Management Individual Internship

This course is designed to provide insights into digital marketing strategy and various digital channels. Students will gain an understanding of the trends, concepts, and tools of digital marketing that companies use to engage with current customers and attract new. This course covers topics such as Search Engine Optimization (SEO), online advertising, social media marketing, email marketing, and similar topics.

Full course description for Digital Marketing

In advertising and marketing today, copywriting is more important than ever. Effective copy needs to cut through the clutter whether for digital or traditional media. This course focuses on learning how to write compelling copy incorporating positioning, audience research, creative briefs, features and benefits, creation of an advertising premise (USP) and copy organization. It also covers content development, design basics, working relationships and digital and traditional advertising production terminology/best practices

Full course description for Advertising Copywriting, Design and Production

This advanced course uses the case study approach to develop systems and techniques for analyzing the internal strengths and weaknesses of diverse organizations and the external environments in which they operate. Students craft strategies and develop implementation plans that apply organizational resources to opportunities and threats in its external environment. This course should be taken during the last semester of a student's program.

Full course description for Case Studies in Strategic Management